Gartners Magic Quadrant for BI Platforms 2025

My analysis of the Magic Quadrant for Analytics and BI platforms 2025!

How to read the analysis: the Quadrant you see is the one of last year 2024. The arrows indicate the general direction the different vendors move in this years quadrant along the Completeness of Vision and Ability to Execute axis. You can find fhe quadrant of this year beneath our visual analysis.

The quadrants

The Leaders stay the same and move around a bit. The light green ones are the longest in the Leaders Quadrant.

The Challengers stay the same as well, except for Microstrategy who moves into the Visionaries Quadrant.

In the Niche players quadrant there is one newcomer: Sigma. The other vendors in this quadrant were there last year as well but move around a bit.

In the Visionary quadrant we find SAP, IBM, Pyramid Analytics, Tellius and newcomer Strategy (previously know as Microstrategy).

Tool selection and total cost of ownership

I used Claude to build a simple TCO Calculator to compare PowerBI, Tableau, Qlik and Thoughtspot with different usage scenario's.

Unfortunately this tool is a bit too simplistic, but it can start the thought process. A real tool selection, including total cost of ownership (TCO) calculation, tailored to your organization will take a bit more I'm afraid.

Don't hesitate to contact me to discuss further in detail!

The Gartner Magical Quadrant for Analytics and Business Intelligence Platforms 2025:

If you are in the process of selecting an analytics and BI platform and need some guidance, don't hesitate to contact me to discuss tool selection!